Eveready has a wide distribution network all over the country with 15 branches, 40 godowns and 4,000 distributors. Our products are available at grocery, general provision, music, electrical, hardware, stationery, gift /novelty stores, at the chemists’ shops and at photo studios and printing centres.  So much so, that many of our products are even available at the paan and cigarette shops.

According to AC Nielsen, Eveready batteries are available in 3.3 million outlets out of a total universe of 7.3 million FMCG outlets. The distribution structure extends coverage out to 5000-population villages.

The company employs a strong sales force so that they can operate the extensive sales network successfully.

As Eveready walks ahead in second century of existence, we have the following objectives -

• To consolidate our benchmark supplier position in all traditional outlets for batteries and flashlights.
• Employ a systematic and scientific approach towards increasing our reach and quality of reach.
• To leverage our sales & distribution competencies into identified newer channels
• To service the outlets with a diversified range of products. This includes batteries, flashlights, homelights, packet tea, mosquito repellents, CFLs and bulbs.
• To constantly explore new selling arrangements in identified markets to improve effectiveness of servicing