The company has a portfolio comprising dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (torches) and packet tea. It has recently forayed into the mosquito repellant industry under the brand name, ‘Poweron’.

Eveready is India’s largest selling brand of dry cell batteries and flashlights (torches), with dominant market shares of about 46% and 85% respectively.

Eveready is the world’s third largest producer of carbon zinc batteries, selling more than a billion units a year. Its carbon zinc batteries dominate the Indian market with a complete range for all equipment types.

The turnover in the financial year 2005-06 for Eveready Industries India Limited. was approx. US $ 176 million.

The Eveready brand is synonymous with power, with a durable franchise that has spanned over a century.

Eveready is celebrating its centenary year in India in 2005.

The new tagline “The Next Century of Power” affirms Eveready’s commitment to being technology leaders well into the future, evolving with consumers to meet their changing needs.

From small beginnings with an import consignment in 1905 of Rs 500, Eveready today dominates the Indian market and stands for portable power and light to millions of consumers.

As a brand, the War cry promises empowerment to young consumers in urban India.

The iconic symbol similarly stands for the assurance of power to rural consumers.

Eveready's packet tea business is also a fast-growing business and poised for greater gains in market share.

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