Powercell

Eveready acquired PowerCell, the erstwhile BPL Soft Energy Systems Ltd, in 2005.Powercell initially operated as a subsidiary of Eveready under the name Powercell Battery India Ltd. In April 2007, it was amalgamated with Eveready and became the Powercell Division of Eveready.

Powercell manufactures and markets dry cell batteries under two brands brands Powercell & Shakti. It also markets torches under brand name PowerCell.

Powercell Division is also coming up with Compact fluorescent lamps (CFLs) and Incandescent lamps (GLS) under the brand name PowerCell LITEZ.

Distribution Network
Powercell Division has a separate national network of distributors establishing a direct reach of 300,000 outlets which support the entire range of products under the brand PowerCell and Shakti.

Product portfolio
The Battery product range includes Carbon Zinc Range & Alkaline Batteries.

Torches: Wide range of models includes the latest LED based models.

Compact Fluorescent Lamps (CFL): BIS approved Quality (Wide range of shapes & wattages available to cater to all lighting requirements)

Incandescent Bulbs (GLS): Wide range BIS approved quality bulbs in Clear, Milky and decorative range.