In June 2007 Eveready Industries India Ltd entered into a sales and distribution tie-up with Phoenix Lamps Ltd for selling CFLs (Compact Fluorescent Lamps) under the brand name Eveready Halonix. Phoenix Lamps Ltd an Indo Japanese Joint Venture with a total investment of over US$ 40 million with 4 plants having a production capacity of over 130 million lamps a year, benchmarked to international regulations for Quality, Performance and Safety.

Eveready’s extensive distribution network and high end lighting solutions of Phoenix has resulted in this synergistic tie-up. Eveready Halonix has a wide range of general lighting, of over 200 SKUs for housing & Industrial purposes.

CFL reduces the energy consumption by 75% and lasts upto 10 times longer than incandescent light lamps.