| • |
The horse is a symbol of energy and is a loyal
companion. It moves confidently and with grace. It connotes fidelity of our corporation
and evokes the same charismatic relationship with our consumers. |
 |
| • |
Our corporation is a high value companion to
consumers of all socio-economic levels, our trade, suppliers and shareholders |
| • |
A brand means added value. It is the
only steering mechanism available to build profitable growth. |
| • |
We are the perfect companion which
delivers power, light and beverages. |
| • |
We are concerned about environmental
issues. |
| • |
We accompany consumers throughout their
daily lives by providing maximum enjoyment. |
| • |
We ensure widest availability. |
| • |
Our corporate identity is highly
visible. |
| • |
The communication of our messages
should intrigue consumers and be implanted in their sub conscious on a constant basis
through rational, mental and social benefits. |
