This update covers the following
|
| 1. Financial Results for the quarter ended
September 30, 2006 |
| 2. Company Managements understanding of
future outlook |
| 3. Profile containing historical and basic
information on the Company |
| |
Rs. Cr. |
Rs. Cr. |
Rs. Cr. |
Rs. Cr. |
Rs. Cr. |
| |
Q2 06-07 |
Q2 05-06 |
HY 06-07 |
HY 05-06 |
HY Chg |
| Net Sales |
193.52 |
189.99 |
420.18 |
378.28 |
11.1 |
| PBDIT* |
18.58 |
21.10 |
50.27 |
45.82 |
9.7 |
| PBT* |
2.73 |
2.19 |
18.53 |
12.92 |
43.4 |
| *Only operating, i.e., excluding sale of real estate |
Financial Highlights of the quarter and half year
ended September 30, 2006
- Net Sales of the Company for the half year ended September 2006
was at Rs. 420.18 crores up by 11% over the comparable period last year. Growth
slowed down during Q2.
- Fast rising input material costs continued to put pressure on the
margins, despite aggressive pricing actions by the Company.
- For the first time the pricing actions seemed to encounter
consumer resistance not only for the Company, but for the market as a whole. This
resulted in volume declines both for the market as well as the Company.
- PBDIT & PBT related to operations at the half year continued
to show improvement over the corresponding period of the previous year.
Review of operations
Dry Cell Batteries
Revenue growth of dry cell batteries during Q2 was at 10% over
the corresponding quarter of the previous year. Higher prices realized by the Company
accounted for this growth, despite reduction in volume by 8% during the quarter over last
year. Growth of revenue at the end of the first half of the current year stood at 18% over
the corresponding period last year.
There was a slow down of volumes both for the market as well as
the Company during the quarter. The steep price increases passed on to the consumers over
the last several quarters seemed to finally have an adverse impact, as there were
discernible signs of consumer resistance to such increases. This was quite acutely felt in
the D segment, which registered de-growth though somewhat compensated
by the growth in the AA and AAA segments. Evereadys market
share stood at 46.6% in batteries.
Rechargeable batteries were higher in revenue by 15% backed by
equivalent volume growth in the 1st half as compared to that of the previous
year. This trend has been consistent over both Q1 and Q2.
Flashlights
The same phenomenon of consumer resistance leading to de-growth
in volumes was more acutely seen in the flashlights segment. Revenue for flashlights
dipped by 39% during the quarter over last years same quarter, accounted for by
lower sales volumes in the category - especially in the brass flashlights segment.
Sales revenue from flashlights stood at 85% at the end of the 1st
half of this year as compared to that of the previous year.
Packet Tea
The packet tea business of the Company continued to leverage the
distribution network of the Company. The business had a revenue growth of 12% in the
quarter over last years corresponding quarter, backed by a volume growth
of 8%.
Packet tea revenue was higher by 14% in the 1st half
of the year as compared to that of the previous year supported by 10% volume growth.
Mosquito Coils
The launch of Mosquito Coil was extended to 12 more states in the
country. While the business is still at a nascent stage the initial response continues to
be encouraging.
Comments on input material costs
The Company's margins have been under severe pressure both in the
battery and flashlights segments over the last 24 months due to runaway prices of base
metals used by the Company- mainly Zinc and to some extent Copper. The company was quite
aggressive and took several pricing actions over the last several quarters in order to
neutralize this pressure. During Q2, these pricing actions had neutralized the adverse
impact of the raw material. The Company's competitors in these categories had also passed
on similar price increases to the market.
As mentioned earlier the consumer has finally reacted to these
pricing actions and there was a slow-down in both the product categories. However, such
phenomenon is not uncommon in high-cost regimes and the market has to be given time to
absorb.
Margin analysis
In view of significantly declining volumes during the quarter,
there was a hit to the overall margins as brought out by the analysis below.
| As % to Net Sales |
06-07 Q2 |
05-06 Q2 |
06-07 Q1 |
05-06 Q1 |
06-07 HY |
05-06 HY |
| Materials cost incl. outsourced gods |
63.0 |
56.6 |
58.9 |
56.7 |
60.8 |
56.6 |
| Staff cost |
9.2 |
9.1 |
8.7 |
8.6 |
8.9 |
8.8 |
| Advt., promotions & market research |
2.5 |
8.2 |
6.4 |
7.5 |
4.6 |
7.5 |
| Distributions costs |
5.6 |
5.1 |
4.4 |
5.0 |
4.9 |
5.1 |
| Other Expenses |
10.2 |
10.0 |
7.6 |
9.1 |
8.8 |
10.0 |
| Total Operating Costs |
90.4 |
89.0 |
86.0 |
86.9 |
88.0 |
88.0 |
| PBDIT* |
9.6 |
11.0 |
14.0 |
13.1 |
12.0 |
12.0 |
| *Reflects only operational PBDIT, i.e., excluding
profits on sale of real estate. |
Margins took a hit for reasons already explained
earlier and due to the temporary shift of product mix away from the D segment
in batteries and brass flashlights. The margin expansion achieved in Q1 could not be held.
However, severe cost conservation measures allowed margins for the 1st half
were held at the same level as last year.
Distribution of Shareholding
Distribution of shareholding stood as follows as on September 30,
2006
| Category |
% of shareholding |
| Promoter Group |
40.67 |
| Mutual Funds |
13.54 |
| Banks, FIs and Insurance Companies |
6.78 |
| Foreign Institutional Investors |
22.69 |
| Public & Others |
16.32 |
Subsidiary Company
The market related phenomenon of demand slowing down in the face
of significant price increases was also felt by the Company's recently acquired
subsidiary, Powercell Battery India Limited (PBIL). However, PBIL continues to be on track
with a quick turn around. It achieved volume and net sales revenue increase of 30% and 38%
respectively for the 1st half in the current year over the corresponding period
of the previous year. Net profit at the end of 1st half of the current year was
break even as compared to a net loss of Rs. 3.22 crores for the corresponding period last
year.
The financial results shown in this analysis contains only the
stand-alone results of the Company and does not contain any element of those of PBIL.
Outlook
The current quarters performance has been somewhat modest.
However, this has to be seen in the perspective of the very severe adverse impact faced by
the product categories in terms of input material costs. Indian market being quite opposed
to price increases did finally show resistance after patiently bearing the adverse impact
over the last several quarters.
Such a phenomenon is not unusual and is faced by businesses from
time to time. Under such circumstances, time is required to be given to the market to
absorb impacts. In FMCG categories such period is known to be short in nature. The Company
also believes that this phenomenon should be temporary in nature and there is no
fundamental change in the underlying demand drivers.
However, considering the overall scenario, the Company has
revised its guidance of growth in PBDIT to a 10% level for the full year over the previous
financial year.
Brief profile of the Company
Eveready Industries India Ltd. (Eveready) is one of Indias
leading FMCG Companies. Eveready possesses an expertise in manufacturing, marketing and
distributing a diverse range of products to the entire length & breadth of the
country. Its portfolio comprises of dry cell batteries, rechargeable batteries,
flashlights, packet tea and now mosquito coils. Its market share in batteries is 46.6% (AC
Nielsen) and in flashlights about 85% (Company estimate). (Combined market share in
batteries with its subsidiary PBIL is 55%). It is a recent entrant in the packet tea
segment. Its market share ranges between 2 8% in the various regions where the
products have been launched.
Eveready is the worlds 3rd largest zinc carbon
player, selling more than a billion units a year, catering to the entire range of
equipments that need portable energy. Its rechargeable products cater to the cylindrical
replacement market and cordless phones. It has a complete range of flashlights
plastics, aluminium & brass. All battery and flashlight products are branded
Eveready. Packet tea products are branded Tez, Premium
Gold, Jaago and Classic. Mosquito Coils are branded
Eveready PowerOn.
Key strengths of Eveready lie in its 4 core assets brand
Eveready, a distribution system that is deeply entrenched, its skill of
efficient mass-manufacture and its human capital. Brand Eveready celebrated
its 100 years of existence in India last year. Across generations Eveready has
emerged as more than a battery or a flashlight; it has emerged as an idea that of
trusted reliability of the enduring and the dynamism of the contemporary.
Evereadys manufacturing facilities are located at Chennai,
Hyderabad, Lucknow, Noida and Kolkata. Its latest state-of-the-art battery plant is coming
up at Haridwar, Uttaranchal, which will have a capacity of 400 million pcs of AA
batteries. This plant will be eligible for income tax and sales tax benefits. Another
project to augment capacity is also on the anvil probably in a tax-benefit
area plans for which are being finalized.
Evereadys sales network is wide and comprises of 15 sales
branches and 40 C&F points. It also comprises of a family of 4000 distributors and a
team of 1000 exclusive vans servicing retailers covering the length & breadth of the
country. Evereadys products are available in about 3.2 million outlets, which gives
it a retail penetration exceeding 65% in its class of outlets. Out of this, about 1
million outlets are directly serviced by the Companys network. Evereadys
unique strength in distribution lies in its ability to access and service rural parts of
the country. Eveready is a clear leader in its 2 mainstay businesses batteries &
flashlights. It has taken an aim to scale up operations by adding new products to its
range, with an objective to have a pan-Indian presence cutting across the rural
& urban divide and to be within the first 3 players of that segment.
Important Notes :
1. Evereadys Investor Relations activities are co-ordinated
by Tehnaz Punwani, Sr. General Manager & Company Secretary (tehnazpunwani@eveready.co.in) and Suvamoy
Saha, Director (s_saha@eveready.co.in).
2. Eveready may be contacted for any further information or
clarification on Telephone No. +91-33-2288 4436 ; Fax No. +91-33-2288 4059.
3. This Update is being issued after the Board of the Company at
its meeting held on October 26, 2006 has taken on record the financial results for the
quarter ended June 30, 2006.
4. Some forward looking statements on projections, estimates or
expectations are included in this update for better comprehension of the Companys
prospects. Actual results may, however, differ materially on account of several economic
or market related factors.
5. This Update is also available on the Companys website: www.evereadyindustries.com . In view of this,
information in this Update is also available to the public and does not therefore
constitute unpublished price sensitive information under the SEBI (Prohibition of Insider
Trading Regulations, 1992). |