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Eveready Industries India Limited - a name
synonymous with power, assurance and trust, and with equity built
over 100 years, has curved a niche in the packet tea industry today.
End of 2006 saw a change... the packet tea brands
were upgraded to bring it in line with the changing market scenario.
The blends were improved based on the market feedback and the
packaging was substantially upgraded.
Simultaneously the product branding was modified
by replacing Greendale and bringing EVEREADY upfront. The
association of Eveready with Tez, Premium Gold, Jaago and Classic
will not only connote assurance, trust and quality, but help build
in the consumer proximity.
The food grade Metalised PET Poly packaging
material used provides higher barrier properties and also improves
the aesthetics at the retail shelf to give it a 'pick me up'
effect.
Eveready is the one of the most respected brands
in the country recognised in rural, urban and metropolitan areas.
Therefore it must be our corporate endeavour to produce the highest
quality so that our consumers get maximum satisfaction when they use
our products.
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