Eveready Industries India Limited is the largest manufacturer of flashlights in South Asia. Since
pioneering the portable lighting revolution in the country a century ago, Eveready has enjoyed an uninterrupted
leadership position in this segment. An unparalleled distribution network ensures that Eveready torches are always available within
easy reach, wherever you are. From remote villages to the city heights, Eveready flashlights light up lives across
the length and breadth of the country.
The trusted ‘Jeevan Sathi’ brass torch, has
been a constant companion for generations of Indians, is one of the most trusted brands in
rural India, across product categories, enjoying an enviable 90% market share. In addition
to Jeevan Sathi, Eveready also
markets a comprehensive range of over 50 varieties of metal and plastic flashlights,
comprising handy Homelites for general purpose use, a range of torches for Outdoor use, as
well as trendy Personalites for personal use. In addition, Eveready also has a range of value for money rechargeable lights, targeted at the
urban and semi urban consumers.
The Eveready range of flashlights covers a wide
price band of Rs 40/- to Rs 1275/-, to suit every need and every pocket. Available in a
wide range of colours, shapes and sizes, Eveready torches are the obvious choice for millions of consumers from all walks
of life.
Eveready digiLED
Eveready,
over the years, has provided portable lighting solutions to its
valued customers. In our quest to give better and more variety of
torches, we have launched many new models during the year… A1,
Spectra, Satin, Prakash, Delight, Vijeta, Tango, Cruiser… to name a
few.
Eveready has NOW launched
an altogether new 'category' of torches - the LED torches.
The category is being called "Eveready digiLED"….and will
have many models in its portfolio. This category will offer to the
consumers a torch which has… - low battery consumption
- focussed white light
- slide switch for easy operation
- strong durable body
We have
already launched our first two models; DL01 and DL02 with great
response from the trade and the consumers. They have appreciated the
quality and finish of the products. Many more variants - in 2-D,
3-AA & 3-AAA - shall be launched in the next few months.
LED - light emitting diode, is predicted to
be the future of the lighting industry. It will replace the regular
incandescent bulbs and the fluorescent lamps used to light up our
homes. Used in a torch - it gives a good opportunity to save on
battery consumption and save the customer a few hard earned bucks.
Eveready digiLED torches offer benefits of
low battery consumption, sharp focus and white light… whereas the
Eveready regular incandescent bulb torches give bright light; long
reach and area lighting… fulfilling all portable lighting needs of
the consumers.
