| • |
Geometric shapes such us an octagon, a circle and a
triangle can be formed from an existing square space. However, each of them is radically
different in their visible and interpreted meaning. Our product value attributes should
always achieve this differentiation. |
 |
| • |
In competitive markets, strategic profitable growth
can only come from intrinsic product differentiation, which is tangible. |
| • |
R&D and marketing team have to
innovate constantly to achieve this differentiation to offer better value. |
| • |
Real benefit, even if it is small, must
be measured. No attribute is small if communicated properly. |
| • |
With this value, consumers will always
appreciate the difference that Tangible Differentiation brings. The corporate strength
will then continue to be strong. |
